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Created by the continuous feedback of a student-tested, faculty-approved process, BCOM5 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication.
Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course.
She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication. DuFrene is a associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston.
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She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).
Author by: Carol M. Lehman Language: en Publisher by: Cengage Learning Format Available: PDF, ePub, Mobi Total Read: 52 Total Download: 833 File Size: 43,9 Mb Description: 4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. Author by: Carol Lehman Language: en Publisher by: Cengage Learning Format Available: PDF, ePub, Mobi Total Read: 46 Total Download: 876 File Size: 45,5 Mb Description: Created by the continuous feedback of a student-tested, faculty-approved process, BCOM5 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author by: S.L. Gupta Language: en Publisher by: Excel Books India Format Available: PDF, ePub, Mobi Total Read: 78 Total Download: 270 File Size: 44,9 Mb Description: Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. Drum Roll Wav Free Download.
The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.